![]() ![]() More importantly, it’s been shown that 80% of viewers would rather watch a video than read a blog or social post.Īccording to Hubspot, in 2023 live video viewers in the US will grow to over 163 million, compared to 2022’s 160 million. According to Adobe, 41% of internet users globally have watched a live stream. ![]() Whether it’s for marketing breaking news, sales, training or entertainment, live broadcasting and what it can do is compelling. The creator economy, businesses, entrepreneurs and individuals from every walk of life are getting in on the game and making names for themselves and making money through live streams. With this trend, the biggest platforms like YouTube and Facebook have given nearly the entire globe the ability to live broadcast video.įacebook and Google are investing heaps of time and money into live video streaming because they understand its prevelance. Because of it’s ubiquity, popularity and benefits, increasing numbers of platforms offer live streaming services. Live video streaming is in a league of its own. ![]()
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